Strategic growth through authentic connection
About Root Echo Creative
Root Echo Creative helps artists and creative teams grow their audiences with strategy, structure, and cultural integrity.We specialize in marketing strategy, project management, analytics, and platform optimization—turning creative vision into measurable growth. Our work spans global and independent artists alike, securing high-impact DSP placements, driving audience development, and building campaigns that resonate across cultures.At Root Echo, we believe in combining data-driven strategy with authentic storytelling to bring audiences closer and grow them further—whether you’re building from the ground up or preparing for your next big release.Founded by Nina Nwofia, a strategist with 10 years of music industry experience, Root Echo Creative brings both industry expertise and cultural insight to every project.
Services
Marketing Strategy
Bespoke marketing strategy grounded in artist identity, audience insights, and platform dynamics.
I design campaigns that reflect who the artist really is, not who they’re told to be. Whether building from scratch or refining existing strategies, I create intentional plans that prioritize long-term growth, cultural integrity, and audience trust.
Project Management
Single selection, timeline design, asset tracking, and team coordination to ensure smooth, timely releases.
I bring structure to creativity — managing the details so artists and labels can focus on the vision. My approach honors the work and intention behind every release, delivering consistency and organization without compromising culture or artistry.
Audience Development
Targeted editorial and algorithmic pitching to major DSPs, Spotify, Apple, Amazon, YouTube, and more.
I advocate for artists with context, clarity, and care — drawing on years of platform expertise and industry relationships to amplify voices that often go unheard. My approach is data-informed, narrative-driven, and equity-focused.
Analytics & Insights
Data analysis and in-depth reports across platforms to inform ongoing campaign and post-release strategy.
I translate data into decisions — making it easy to understand where the audience is, how they’re engaging, and where the opportunity lies. My insights empower artists and teams to move with intention and transparency.
Content & Copywriting
Creative development for bios, social media, DSP copy, email marketing, and brand storytelling.
I write stories that resonate — culturally fluent, emotionally honest, and aligned with the artist’s truth. Whether short-form or long-form, the content I create builds connection and drives action.
Content Management & Optimization
Channel optimization, content strategy, and rights administration to maximize visibility, revenue, and control on YouTube.
I help artists and teams take ownership of their YouTube presence. That means ensuring content is properly monetized, and protected — while building a channel strategy rooted in authenticity, cultural expression, and long-term audience growth.